The Inside Secrets of How to Survive a Price War
By Jeff Robinson (Author of Price for Growth) The Non-Obvious Realities of Price Wars and How to Minimize Their Damage in Your Markets If...
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Jeff Robinson
- Aug 7, 2021
- 15 min
Why Trust and Integrity Are So Vital for Successful Leadership
For almost three decades, I’ve studied leadership by observing both leaders and would-be leaders from near and afar—hundreds… maybe...
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Jeff Robinson
- Jun 15, 2021
- 5 min
A Series of Fortunate Events
How do you use pricing incentives to accelerate growth of new customers without lowering prices for existing loyal customers? One of the...
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Jeff Robinson
- Jun 11, 2021
- 4 min
You can double the value of your company in less than 1 year with the right focused pricing strategy
I have told people it is possible to double the value of a company in less than a year, simply by discovering and implementing the right...
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Jeff Robinson
- May 18, 2021
- 4 min
Three Things I Learned from Michael Davis
As many of you may know, we tragically lost Michael Davis at the end of 2019. He left behind a beautiful family with three incredible...
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Jeff Robinson
- May 10, 2021
- 4 min
Which is better: a 1% increase in price or a 1% improvement in your revenue growth rate?
For years, the pricing industry has focused on the profit leverage of improving pricing by 1%, from the famous McKinsey article many...
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Jeff Robinson
- Oct 2, 2020
- 9 min
The Growth Mindset: More Valuable than Title, Authority, or even Opportunity in Achieving Success!
The Growth Mindset literally and physiologically opens up your mind and makes you a more valuable contributor to wherever you set your focus
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Jeff Robinson
- Oct 2, 2020
- 7 min
How Pricing Can Affect Customer Relationship Risk and Ultimately the Value of the Company
Pricing can affect customer relationships and the risk of customer churn by affecting the customer value equation. Fixation on profits
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Jeff Robinson
- Oct 2, 2020
- 6 min
What Is “Ethical Pricing” and Why Does It Matter?
Pricing ethics are not always black and white, but the importance of ethical pricing cannot be overstated, as it cuts to the core.
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Jeff Robinson
- Oct 2, 2020
- 6 min
Is your company a growth or profit-harvesting company, and is it reflected in your pricing strategy?
Most companies are growth oriented companies, yet their pricing strategies usually reflect something else. Figure out where your company is
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